Local SEO is the practice of optimizing your website so that it ranks well in Google’s local search results.
When someone searches for a dentist, they want a dentist who’s around the corner or in the same city. Likewise, with plumbers, chiropractors, home builders, and landscapers – each is a business who interacts with the local community. Effective Local SEO makes it possible for local businesses to be seen by local clients and customers with a serious intent to buy.
The advantage to local seo is that there’s usually less competition and you get in front of the right people (buyers) at the right time – now!
The biggest caveat is that you may not have the staffing resources to handle the influx of business created by our online marketing efforts. When executed correctly, local SEO can literally transform your business.
Why Is Local SEO Important
If your business doesn’t rank in the local search results (pictured left), you’re leaving money on the table.
Local SEO delivers laser targeted visitors in and around your location who are ready to buy. Below are a few stats that prove the importance of Local SEO:
46% of all Google searches have local intent.
87% of smartphone owners use a search engine at least once a day
78% of local mobile searches resulted in an offline purchase. 30% resulted in a purchase that day.
76% of local searches result in phone call
50% of local searches are looking for locations like a local business address.
NOTE: The image to the left shows my client, the Cincinnati Circus, at #2 in the Local Google Pack, #1 in organic results. They get multiple leads every week as a result.
Tim is an awesome web developer and even better at local SEO. Tim has worked with us for three years and every year is better than the last – more traffic, more leads and more sales year over year. He is a team player who is carrying our company forward as if it was his own. We’re looking forward to having him on board for many more years to come.”