What Is Local SEO?
Local SEO is the practice of optimizing your website so that it ranks well in Google’s local search results.
When someone searches for a dentist, they want a dentist who’s around the corner or in the same city. Likewise with plumbers, chiropractors, home builders and landscapers – each is a business who interact with the local community. Effective Local SEO makes it possible for local businesses to be seen by local clients and customers with a serious intent to buy.
4 in 5 consumers use search engines to find local information. Source
Local SEO By The Numbers
46% of all Google searches
have local intent.
78% of local mobile searches resulted in offline purchases
87% of smartphone owners use a search engine at least once a day
76% of local searches result
in a phone call
Local search traffic is laser targeted.
If someone in Cincinnati searches for a plumber, they get a Cincinnati plumber. Likewise for home builders, landscapers, cabinet shops and most other local ‘brick & mortar’ businesses.
Local search traffic are ready & eager to buy.
The same person looking for a plumber was looking just to make sure Cincy had a few hanging around, they need help, probably now and are ready to buy
Local search is the new Yellow Pages
Less than 20% of adults use the phone book to find a local business. Most local business information is searched for online. Who would you rather they find – you or your competitor?
Less than 50% of businesses have claimed the Google My Business listing
The business who claims their page and completely completes their profile will almost always outrank an unclaimed page.
People trust online reviews as much as they trust personal recommendations
Online reviews are trusted as much as personal recommendations which means that Google reviews, Yelp reviews and similar reviews sites all have a significant impact on your business.
Local SEO = EXPOSURE, REVENUE & GROWTH
Implementing a Local SEO strategy can be confusing but the math couldn’t be more clear. Below is an example of how Local SEO can affect your bottom line.
For this example, I’m going to use the keyword phrase “home builders Indianapolis”. I’m from Indianapolis. I graduated from Speedway High School (Go Plugs!) and went to IUPUI. The population in Indy is going through the roof and new home building is on the rise. Below is a snapshot of the search volume results generated by Google’s keyword Planner:
The phrase “home builders Indianapolis” is searched 590 times a month. The phrase “home builders” is searched 140 times a month. In total, over 700 people search for “home builders Indianapolis” and “home builders” on Google. And all of those search originated from the Indianapolis area.
After determining the search volume, I did a search on Google for “home builders Indianapolis” and counted every home builder who showed up in the first 100 results. I came up with 50+ home builders and construction companies who do business in Indianapolis.
Now we know people look for home builders in Indianapolis over 700 times a month and that there are over 50 home building companies all competing for 1st page results – both in the local pack and organic results (see image below).
Putting Everything Together
I don’t work for the companies listed in the results shown to the right. I don’t know what their conversion rate, how many calls are generated, or how many leads are received via email.
I can safely say that the top spot receives dozens of leads every month. And a few of those leads become clients. Again, being conservative, let’s say new clients are worth $5000 (5% of the total cost of home) each. If they convert just three leads per month that’s at least $15,000 in profit.
Ranking well locally on Google and other search engines is powerful, profitable and if you aren’t leveraging it, you’re missing out on business that’s probably being picked up by your competitors!
Call me at: (812) 496-0232 or shoot me an email
Why We Should Talk!
You want your website to generate more revenue and look good doing it. I want to help you achieve those goals. I’m local so you’ll be working with someone down the road as opposed to across the globe. I’m a one man show so I tend to be more affordable than the larger web agencies. I have happy clients and a successful track record. You have nothing to lose, except maybe a few minutes of your time and there is zero obligation.